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Think Metropolitan When Marketing to the Women in Business Market

Author: jerrilynn thomas

As a business woman, you know first hand that the women in business market is so lucrative because of the different hats we wear in our business and personal lives. We are CEOs of our own companies and households, mothers, wives, consumers of personal products and services, brides, caretakers of our aging parents, students, home buyers, drivers, and more. But have you considered that our businesses are shaped by the metropolitan areas we live in?

The metro economy, job market, culture, business resources and more affect our bottom-lines and needs. Depending on our professions and place we live it is either feast or famine right now. The way that you marketed to business women a few years ago requires a different approach now. The recession has changed the metropolitan landscape by separating the weak from the strong while identifying business needs that are not being met.

The women in business market in the Dallas / Austin area has different needs from one in Los Angeles or Toronto, Canada. Women who analyze the women in business market on a metro by metro scale will grab a BIGGER share of their target market by uncovering underserved markets, new needs, and new business opportunities.

Stop thinking of the women in business market as a whole. Break it down into the hats the women wear, professionals, and how they are affected by the metro area they live in. If you do so, your marketing message will produce BIGGER results.

Georgia businesswoman Jerrilynn B. Thomas is the founder of Marketing 2 Women International.  Jerrilynn’s specialty is facilitating cross marketing partnerships between complementary business and professional women to help them increase their female client base while saving time and money on their marketing.  Her services are very exclusive.  She works with women in select business 2 business fields and limits the number per state and international areas.  Visit http://WomenPartner.com to see if your business is a fit for her expertise.You can follow her on Twitter @WomenPartner, LinkedIn, and on Facebook.

Posted in Advertising, Business Women, Cross Marketing, Georgia, Marketing, Marketing to Women, Professional Women, Southeast Region, Women Partner, Women in Business, WomenPartner Int\'l
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According the Center for Women's Business Research, as of 2006, there are an estimated ...

  • 127,417 privately-held, 50% or more women-owned firms in Alabama, generating more than $19 billion in sales and employing 154,628 people.
  • 92,209 privately-held, 50% or more women-owned firms in Arkansas, generating more than $14 billion in sales and employing 100,330 people.
  • 734,528 privately-held, 50% or more women-owned firms in Florida, generating nearly $124 billion in sales and employing 785,455 people.
  • 312,840 privately-held, 50% or more women-owned firms in Georgia, generating nearly $56 billion in sales and employing 334,713 people.
  • 132,603 privately-held, 50% or more women-owned firms in Kentucky, generating more than $18 billion in sales and employing 139,266 people.
  • 150,742 privately-held, 50% or more women-owned firms in Louisiana, generating more than $24 billion in sales and employing 188,303 people.
  • 81,199 privately-held, 50% or more women-owned firms in Mississippi, generating more than $13 billion in sales and employing 86,125 people.
  • 283,522 privately-held, 50% or more women-owned firms in North Carolina, generating nearly $49 billion in sales and employing 370,690 people.
  • 120,806 privately-held, 50% or more women-owned firms in South Carolina, generating nearly $19 billion in sales and employing 149,818 people.
  • 193,058 privately-held, 50% or more women-owned firms in Tennessee, generating more than $34 billion in sales and employing 182,927 people.
  • 243,756 privately-held, 50% or more women-owned firms in Virginia, generating more than $42 billion in sales and employing 320,198 people.
  • 48,620 privately-held, 50% or more women-owned firms in West Virginia, generating $6.4 billion in sales and employing 55,723 people.

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