Southeast Women Partner

Archive for the ‘Professional Women’ Category

Attract More Female Clients

Cross marketing at its essence is nothing more than joining forces with compatible companies so that everyone involved can more effectively capitalize on each others’ existing client base.

Marketing 2 Women International is pleased to introduce its new business partner matchmaking service, the Cross Marketing Circle, for busy business people who want increase their female client base.

The Cross Marketing Circle is one of the perks of being a part of the Marketing to Women Business Center. 5 – 10 complementary business people in non-competitive business fields team up to support each others’ marketing efforts. They engage in high powered networking while laying the foundation for a mutually beneficial local, national and or international cross marketing campaign.

Why sell to one person at a time when you can collaborate with non-competitive companies who are already catering to your target audience? Cross Marketing Circle participants work together to funnel clients to each other while sharing the time and cost of marketing together to attract new female clients.

Jerrilynn B. Thomas, Founder of Marketing 2 Women International, will serve as facilitator for the Cross Marketing Circle. Jerrilynn has fine tuned her business partner matchmaking skills over the past 15+ years by giving small group workshops and networking events for business people with the desire to team up to generate a buzz.

Why Market to Women?

Women start businesses at a faster pace than men every year. They generate $3 trillion in revenue. Now add that amount to what the overall women’s market spends in the U.S. on personal products and services — $5 trillion — and you see why companies should focus their marketing dollars on attracting women in business. They need business as well as consumer products and services. In short, they control the purse strings of their businesses and households.

As a business woman, you know first hand that the women in business market is so lucrative because of the different hats we wear in our business and personal lives. We are CEOs of our own companies and households, mothers, wives, consumers of personal products and services, brides, caretakers of our aging parents, students, home buyers, drivers, and more. But have you considered that our businesses are shaped by the metropolitan areas we live in?

The metro economy, job market, culture, business resources and more affect our bottom-lines and needs. Depending on our professions and place we live it is either feast or famine right now. The way that you marketed to business women a few years ago requires a different approach now. The recession has changed the metropolitan landscape by separating the weak from the strong while identifying business needs that are not being met.

The women in business market in the Dallas / Austin area has different needs from one in Los Angeles or Toronto, Canada. Women who analyze the women in business market on a metro by metro scale will grab a BIGGER share of their target market by uncovering underserved markets, new needs, and new business opportunities.

Stop thinking of the women in business market as a whole. Break it down into the hats the women wear, professionals, and how they are affected by the metro area they live in. If you do so, your marketing message will produce BIGGER results.

Georgia businesswoman Jerrilynn B. Thomas is the founder of Marketing 2 Women International.  Jerrilynn’s specialty is facilitating cross marketing partnerships between complementary business and professional women to help them increase their female client base while saving time and money on their marketing.  Her services are very exclusive.  She works with women in select business 2 business fields and limits the number per state and international areas.  Visit http://WomenPartner.com to see if your business is a fit for her expertise.You can follow her on Twitter @WomenPartner, LinkedIn, and on Facebook.

Change will not come if we wait for some other person or some other time. We are the ones we’ve been waiting for. We are the change that we seek. — Barack Obama

The world stopped on January 20 to watch the 44th president, Barack Obama, get sworn into office. During his speech he told everyone that we need to “pick ourselves up, dust ourselves off, and begin again the work.” It is going to take all of us working together to fix this financial mess.

We have to start creating new opportunities for ourselves by effectively marketing our companies to boost our bottom-lines and outsourcing work so we can direct the flow of money into the women in business community. A lot of self-employed women have had to step up to the plate as the bread winner because their spouse has been laid off. It is more important than ever for us to cross market, engage in JVs, and form alliances.

Marketing 2 Women International and its partner companies are here to help you navigate through the recession. Contact us if we can be of service to you. Please post your introduction in the comment section.

Women Collaborating to Help Other Women Thrive Instead of Survive the Recession

Marketing 2 Women International is pleased to announce the prelaunch of Southeast Women Partner. Take a look around to acquaint yourself with our unique concept.

The Business and Career Reinvention 2.0 section is going to be a “work of business art”. The business relocation section will allow local business and professional to recommend the “best of” in their metropolitan area while plugging their own company.

Southeast Women Partner will be “manned” by a high powered team of distinguished Southeast business and professional women. Not only will they help women in their state thrive during and beyond this recession, they will serve as door openers for women from other US and global metropolitan areas who want to tap into their local women in business market by utilizing their products and services.

Women who want to step out from the crowd by engaging in outside the box cross marketing activities are invited to submit an application for Marketing 2 Women International membership.

Over the next few weeks, our center will be filled with information supplied by local magazine publishers, leaders of women’s organizations, and owners of companies whose products and services are building blocks of the Southeast’s marketing infrastructure. Please register as a user on our main blog and click the link above to subscribe to our RSS feed. We welcome your thoughts and ideas on what you would like for us to cover to truly make this center beneficial for your company.

Advertise like a BIG corporation on a tiny budget by pooling your marketing dollars with complementary companies and watch your visibility and profits grow in 2009.

Marketing 2 Women International is looking for seasoned Southeast business and professional women who want to become known as the #1 expert in their field in their state that can help women owned companies keep their doors open during and beyond this recession.

We are seeking companies that offer essential business products and services — Marketing, PR, Accounting, Event planning, Sales coaching, Advertising, Business development, e-Business consulting, Business coaching and Publishing for our women’s business consortium.  Involvement is limited to one person per category.

While your competition is participating in the recession by cutting staff and marketing costs, you will be able to keep your company in the spotlight by sharing the cost of marketing with other companies who want to crush their competition. You can participate in expos together; buy full page ad space in the top business and consumer magazines; send out tip post cards; conduct joint workshops; purchase cable advertising; and more.

Advertise like a BIG corporation on a tiny budget by pooling your marketing dollars with complementary companies and watch your visibility and profits grow in 2009.   You will cross market with companies in your state to expand your client base as well as with companies in other states and countries so you can grow your client base in over 200 metro women in business markets.

If you are looking for a new business association that will help you stretch your budget and market your company in 2009, click here to find out how Marketing 2 Women International can help you build a $1 million + company in spite of the economy.

Download an application

Ask how you can cross market with one or more of your business associates to reduce the cost of signing up.