Southeast Women Partner

Archive for the ‘WomenPartner Int\’l’ Category

As a business woman, you know first hand that the women in business market is so lucrative because of the different hats we wear in our business and personal lives. We are CEOs of our own companies and households, mothers, wives, consumers of personal products and services, brides, caretakers of our aging parents, students, home buyers, drivers, and more. But have you considered that our businesses are shaped by the metropolitan areas we live in?

The metro economy, job market, culture, business resources and more affect our bottom-lines and needs. Depending on our professions and place we live it is either feast or famine right now. The way that you marketed to business women a few years ago requires a different approach now. The recession has changed the metropolitan landscape by separating the weak from the strong while identifying business needs that are not being met.

The women in business market in the Dallas / Austin area has different needs from one in Los Angeles or Toronto, Canada. Women who analyze the women in business market on a metro by metro scale will grab a BIGGER share of their target market by uncovering underserved markets, new needs, and new business opportunities.

Stop thinking of the women in business market as a whole. Break it down into the hats the women wear, professionals, and how they are affected by the metro area they live in. If you do so, your marketing message will produce BIGGER results.

Georgia businesswoman Jerrilynn B. Thomas is the founder of Marketing 2 Women International.  Jerrilynn’s specialty is facilitating cross marketing partnerships between complementary business and professional women to help them increase their female client base while saving time and money on their marketing.  Her services are very exclusive.  She works with women in select business 2 business fields and limits the number per state and international areas.  Visit http://WomenPartner.com to see if your business is a fit for her expertise.You can follow her on Twitter @WomenPartner, LinkedIn, and on Facebook.

Marketing 2 Women International wants to help you get to know the businesswomen throughout your region who can open business doors for you in 2010.  We are declaring Saturday, December 12 as “Smart Women Partner & Grow Rich!” day.  It’s a day for women to share their business stories and connect with women who not only want to survive the tough economic climate but thrive by growing their companies to the 8 figure mark.  $1 million only goes so far these days.  You need to reach for the $10 million + mark.

We are inviting women from around the US, Canada, & UK to meet up with us for events in Atlanta, New York, Houston, Great Lakes Region, Phoenix, and Surrey/Hampshire (UK) for face to face web cam interviews to share their in-depth business story — the start up, challenges they’ve faced, hopes and dreams for their company, lessons learned they can share with other women, and more. The events will kick off at the same time.

Smart Women Partner & Grow Rich! day will provide us with the opportunity to document the impact of the economy on the women in business market and promote the concept of forming collaborative business relationships to grow in a slow economy.  Women who can’t make it to the live interviews will be able to tape their own video and send it to us.  All of the interviews will be grouped by region and placed on one of the blogs that make up our “Women’s Business Growth & Relocation Center” as well YouTube, Facebook & Twitter.

Since December is also “Write a Business Plan Month”, WPI experts will be on hand to help guests with their 2010 business plans.  While they are waiting to be interviewed and receive assistance from our business plan experts, guests will be able to network and mingle to find high powered collaborative partners who can introduce them to the “right” business people in their region.  We want women to leave their one on one sales mentality at the door and enter with the goal of identifying 5 or women owned companies whose client base they can service or form a joint venture with.

The first 100 women to walk in the door will receive a “Business Diva” gift bag full of goodies.  Admission is free but a holiday gift for a needy child or woman in a shelter is required to be considered for an interview.  Interviews will be conducted on a first come first serve basis.  Interviewees will receive a copy of the video for their web sites.  The best stories will be weaved together for a documentary Marketing 2 Women International is creating to show how the Trillion dollar women in business market is the solution for our global economic problems.

Would you like to shine the spotlight on your business and get a jump start on networking by volunteering as a Smart Women Partner & Grow Rich! task force member to help us spread the word and present our event?  If yes, fill out the task force form on http://WomenPartner.com/TaskForce and lets get down to work.  We are looking for location recommendations.